Confidence is Key

I have never been ripped off via the Internet, but I know of plenty of people who have.

The online environment is just like the real world, yet for some reason many consumers completely abandon their street smarts the second they fire up their browsers. When a bloke is walking up and down the street saying "give me $500 and I'll come back in an hour with a computer worth $1000," everyone knows not to trust the guy. Yet this is the same premise by which many scams, such as online auction fraud, are perpetrated.

The success of online criminals is harming consumer confidence.