Unremarkable spam remarkably effective

Last Tuesday was an unremarkable day. I awoke to the usual E-Mails IRC chatter and RSS reading, the most noteworthy of which was a small cluster of ZDI advisories addressing issues in WebKit.

Then I spotted the following, unremarkable tweet from @davidfarrier:

"some chap in china just hacked my gmail. and just to tell people about iphone 4s. as if people didn't know already. silly bugger."

Quickly followed by this: